Adobe Max 2021: Our take aways
Last week saw the return of Adobe’s online conference, ‘Adobe Max’. The GRIN team have been getting involved and inspired by watching some of this year’s talks.
This year’s Adobe Max consisted of over 400 sessions featuring hundreds of inspiring speakers. Here are our summaries of just a few of the talks that we tuned in to.
Illustration with Jama Jurabaev, Brosmind, and Marylou Faure
Intellectual Eye Candy – Do Before You Think
As soon as I saw the session’s title’, I knew this talk led by Mike Alderson, chief creative at ManvsMachine, would be an interesting watch.
The talk focused on subverting the traditional notion that in the industry, the creative process is driven purely by ideas. However, he challenges this process, instead looking at how craft – instead of concepts – can drive content creation. He especially looked at how this worked within the motion field, showing how many of the agency’s process reels became the basis for their conceptual motion work.
Mike explained how this alternative creative process can help improve the execution of visual work, using unconventional motion techniques to create visually striking cinematic pieces.
Overall, I found the talk extremely engaging and would definitely recommend the watch to other creatives if they are interested in gaining an insight into the different creative processes utilised within the industry.
Creative Process: Tryin’ to Get Ahead Before We Get a Headstone
His talk consisted of top tips for keeping creativity alive and how to use it as a tool to produce great outcomes. These included bite-size mantras such as…
Graphic Design with David Carson and Martha Gil
Carson’s talk concerned all things graphic design. It reflected on his career within the industry, and how he crafted his unique graphic style through his creative process. It also provided an insight into how he draws upon inspiration from his interests and hobbies such as surfing and skateboarding.
The session also looked at how both established and emerging designers within the digital design scene, use their personal experiences as the catalyst for starting their creative careers.
