The Rise of the Advent Calendar
GRIN is getting festive and Emma is discussing all things advent!
On a recent trip to London, I was totally taken and smitten by the Liberty Advent Calendar. A beautiful, nostalgic looking box of £844 worth of decadent products for the price of £225! I was certainly tempted, but then I stopped to remember the advent calendars I have received as a child. Even at my ripe old age, my mum still delivers a calendar prior to the 1stDecember and it is a tradition I continue to honour with my children.
It is often a Cadbury’s one with little cardboard windows hiding a little slab of misshaped chocolate which is supposed to represented a Christmas character. I love it. I love opening each window as it makes the count-down to Christmas and that all important mammoth chocolate on the 24th December worth-while. Often the chocolates would fall to the bottom of the cardboard packaging and I remember as a child getting really upset when I opened that window and there was nothing behind.
As much as I love the idea of the Liberty one, I doubt it will really bring the feel and nostalgia as those little slabs of chocolate.
I do feel the advent calendar is a marketeers dream. A way to package a lot of small samples into the disguise of Christmas goodies, when a lot of them don’t even represent Christmas. It seems all the big brands are doing them. There is even a Squid Game calendar – how does that have anything to do with Christmas?
Perhaps as I get older I realise that nostalgia/emotions and memories are not something that can just be purchased. No matter how expensive things are.
