The West Brom: The Year Ahead

GRIN designed a fun and lively, animated video for The West Brom, promoting the building society as community based organisation with strong local links.

Project Information

The West Brom is a proudly independent provider of financial services in the UK, and is also the seventh largest building society owned by and run for the benefit of its members.

We worked with the West Brom to develop an animation of ‘The Year Ahead’, a friendly snapshot showcasing how they support their members and communities. Environments and characters were created to tell their story, highlighting key facts and figures in a way that was both appealing and informative.

The final piece was used at their internal AGM and also sits proudly on their West Brom website.

“GRIN’s creative team have taken a potentially dry subject and bought it to life with an animation which is dynamic, fun and visually engaging. The style is unlike anything we have tried before for customer communications and encapsulates what building societies are all about quite brilliantly.”

Nick Trueman, Public Relations Manager, The West Brom