Through a range of projects we have further communicated the brand to national and international range of audiences. We’ve continuously worked with the Centre to expand on their internal promo materials and literature, as well as their seasonal campaigns to further communicate their brand and reach new audiences.
Offering world class facilities for high profile conferences, exhibitions and corporate events, the Centre hosts over 400 national and international events a year.
A wide variety of the projects have been bright, bold and imaginatively illustrated to inject some fun into what could be standard promotional materials. However, one of our favourite projects to work on is their sales brochure. The brochure really needed to wow potential clients and sell their event offering. Taking inspiration from the layers of the QEII building in the form of its floors, the brochure utilised physical layers of semi-opaque paper for an added style element and as a structural feature. This design really reflected the construction and framework of the QEII building.