GRIN began developing and creating the initial branding for The Park, before expanding it into a complete brand toolkit.
With a vision to transform the drinks industry with agile, bespoke solutions, the branding had to match these goals. Therefore, a clear, direct approach was utilised to create a cohesive brand that clearly communicated key differentiators, along with the award-winning facility. This was achieved through a minimal colour palette as well as uncluttered iconography. This branding was then applied to a promotional video before culminating in an easily-navigable one-page website.
The site had to possess the dual function of being a public facing information site, as well as being used as a presentation tool by the Accolade team. The result was a versatile one-page site to act as both an interactive tool for internal use, as well as a dynamic, flexible site for those seeking more information regarding the scale and vast abilities of The Park itself.