The video was well received by fans with over 4.4K views on YouTube and over 700 Likes on Twitter within the first four weeks of the video’s release.
By keeping a strong focus on the lyrics, GRIN was able to illustrate a melancholic atmosphere personifying the disenchantment of the protagonist while feeling alienated in the city. The combination of the bands sombre instrumentation and GRIN’s ability to bring the song to life visually by presenting the environment exclusively in purple, lavender and puce hues, marry to present an emotive music video.
Using a lyric video style, the pensive and reflective lyrics were paired with a character motion graphic video treatment, taking the viewer on a journey through New York City. The story is driven by colour, blending together a backdrop of purple tones with a pop of different accent colours throughout.
“Working with GRIN has been an absolute godsend to The Wonder Stuff. Their easy understanding of our initial ideas, turning them into album sleeves, books, stage sets and advertising campaigns is really quite remarkable, as we don’t always know what it is we want to begin with. Their guidance when it comes to marketing, online and otherwise, has also been invaluable.
Musicians aren’t always comfortable at selling themselves, the good people at GRIN understand this and always manage to provide us with exceptional options to help us move our projects forward. Long may our relationship continue!”
– Miles Hunt, Front Man, The Wonder Stuff