The bold typographical identity increased awareness and footfall to the gallery across a 20-week period.
In addition to its permanent galleries, an array of diverse exhibitions are featured throughout the year, showcasing collections inspired by local creatives.
We were lucky to be involved with ‘Women Power Protest’, a celebration marking a century since the first women won the right to vote, bringing together modern and contemporary artworks from female artists who have explored protest, social commentary and identity in their work.
With an aim to raise awareness of the campaign and spark debate, we developed a bold, boxed typographical identity to portray confidence and assertiveness, strengthening the powerful vision. With the contrasting colour palette, the overall identity is unapologetically positive and self-assured, and a true portrayal of protest and unity.
Grin designed the marketing campaign for our WOMEN POWER PROTEST exhibition and it was great working with Kim and the rest of the team – they totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and GRIN managed to achieve this perfectly with their design work.
The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that GRIN did on this!
– Amanda Chan, Marketing and Audience Development Team Leader