We strategically create, develop and build creative, successful brands. Whether that means starting with a clean slate or with an established identity. We take a research driven approach whilst constantly looking to future-proof your organisation and help you communicate your story coherently and harmoniously. Through our collaborative process we will design and build a creative visual identity as well as a distinctive tone of voice that meets yours and your customers’ needs, whilst providing your organisation with the capability to achieve its ambitions.


GRIN understands that well informed and accurate research is the key beginning to any branding project. By thoroughly investigating the marketplace, understanding areas to differentiate your brand and identifying it will provide the groundwork for any future designs and more specific, successful messaging. This research avoids the creation of subjective pretty pictures but rather adds depth and a greater degree of objectivity to the work that will come.

Planning and defining

Following the research stage GRIN now has the raw ingredients to plan and define the purpose and direction of your organisation’s brand. Combined with the new knowledge from collaborative workshops, analysing the competition and speaking to your team GRIN can strategise, plan, define and understand the purpose of the brand and how it should meet its customers’ needs. With all this information we can draw everything together to construct an accurate story to tell and express it clearly and appropriately to your intended audience.


This is where we begin designing. The design stage in the process is where the strategic aspects from the previous stages meet the visual aspects for the first time. This is where we begin to bring the research and planning to life. So far, it has only been narrative – now it starts to become a visual reality. A visual reality that sums up the narrative elements previously explored. One that can be identified and understood by members of your organisation and eventually how you connect with your target audience.


Finally, your brand can be applied to the real world, newly created and released into the wild. After all the careful crafting has been achieved visually and verbally it’s time to deliver your brand and achieve your organisation’s ambitions. Your new, successfully communicated, brand will provide clarity, confidence and creativity; not only to your target audience but also to members of your team and organisation. Not only with all the materials you will need internally but a plan on how to successfully roll out and implement your new brand.

If this is something you’re interested in, then get in touch for more information

    The wall branding is ‘FANTASTIC’ and attracts a lot of attention. I’d like to thank you for the great work all round. From the beginning, and faced with a challenging deadline, everyone at Grin was brilliant. Forthcoming with great ideas, highly accommodating and super flexible as we worked through multiple changes and numerous iterations.

    Gunnar Steven

    Marketing Consultant


    The website is looking beautiful – so good to see the brand identity, tone of voice and imagery all working so well. More and more young people are now becoming engaged and involved. Thank you thank you thank you!

    Beth Crackles

    Head of Business Development

    Sheffield Futures

    We have been working with GRIN on a major branding and design project. They have worked incredibly closely with us to deliver designs, content and strategies that have exceed the expectations of our briefs and produced fantastic results. Their relationship management has been a real asset in driving our project forwards.

    Jack Tasker

    Business Engagement Partner, University of Birmingham

    Birmingham Digital Futures

    Grin designed the marketing campaign for our WOMEN POWER PROTEST exhibition and it was great working with Kim and the rest of the team – they totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and GRIN managed to achieve this perfectly with their design work.  The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that GRIN did on this!


    Marketing and Audience Development Team Leader

    Birmingham Museum & Art Gallery

    We are a medium size charity in the heart of Birmingham and turned to GRIN in 2010 to support us in creating an image and website to help our work with disabled children and adults. The partnership has grown from strength to strength. GRIN’s creativity and excellent work has helped move us from strength to strength. We highly recommend the whole team and it remains our pleasure to work with such a committed bunch of people. Thank you GRIN.

    Mel Brown

    CEO / Director or Services


    Working with GRIN has been a real pleasure. The kick off meeting we had at GRIN’s office really set the tone for the whole project. Our organisation was given the space to discuss what we wanted and practical concerns around the rebrand and the website were handled head-on by GRIN whilst also being married with creative suggestions to find what worked for us. Throughout the project the ease of communication with the team has really helped the process to flow. They have really thought about what will work for us and, in my opinion, have found the perfect balance between doing what we have asked and finding a design-led solution that shows us what will work well when we may not have considered it at the outset.

    Claire Fudge

    Arts Connect