We strategically create, develop and build creative, successful brands. Whether that means starting with a clean slate or with an established identity. We take a research driven approach whilst constantly looking to future-proof your organisation and help you communicate your story coherently and harmoniously. Through our collaborative process we will design and build a creative visual identity as well as a distinctive tone of voice that meets yours and your customers’ needs, whilst providing your organisation with the capability to achieve its ambitions.
GRIN understands that well informed and accurate research is the key beginning to any branding project. By thoroughly investigating the marketplace, understanding areas to differentiate your brand and identifying it will provide the groundwork for any future designs and more specific, successful messaging. This research avoids the creation of subjective pretty pictures but rather adds depth and a greater degree of objectivity to the work that will come.
Planning and defining
Following the research stage GRIN now has the raw ingredients to plan and define the purpose and direction of your organisation’s brand. Combined with the new knowledge from collaborative workshops, analysing the competition and speaking to your team GRIN can strategise, plan, define and understand the purpose of the brand and how it should meet its customers’ needs. With all this information we can draw everything together to construct an accurate story to tell and express it clearly and appropriately to your intended audience.
This is where we begin designing. The design stage in the process is where the strategic aspects from the previous stages meet the visual aspects for the first time. This is where we begin to bring the research and planning to life. So far, it has only been narrative – now it starts to become a visual reality. A visual reality that sums up the narrative elements previously explored. One that can be identified and understood by members of your organisation and eventually how you connect with your target audience.
Finally, your brand can be applied to the real world, newly created and released into the wild. After all the careful crafting has been achieved visually and verbally it’s time to deliver your brand and achieve your organisation’s ambitions. Your new, successfully communicated, brand will provide clarity, confidence and creativity; not only to your target audience but also to members of your team and organisation. Not only with all the materials you will need internally but a plan on how to successfully roll out and implement your new brand.
The wall branding is ‘FANTASTIC’ and attracts a lot of attention. I’d like to thank you for the great work all round. From the beginning, and faced with a challenging deadline, everyone at Grin was brilliant. Forthcoming with great ideas, highly accommodating and super flexible as we worked through multiple changes and numerous iterations.
Head of Business Development
We have been working with GRIN on a major branding and design project. They have worked incredibly closely with us to deliver designs, content and strategies that have exceed the expectations of our briefs and produced fantastic results. Their relationship management has been a real asset in driving our project forwards.
Business Engagement Partner, University of Birmingham
Birmingham Digital Futures
Grin designed the marketing campaign for our WOMEN POWER PROTEST exhibition and it was great working with Kim and the rest of the team – they totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and GRIN managed to achieve this perfectly with their design work. The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that GRIN did on this!
Marketing and Audience Development Team Leader
Birmingham Museum & Art Gallery
CEO / Director or Services