Utilising digital channels to speak to your users is a direct and important way to be in control of how your message is communicated. Therefore, by listening to you, the client, we want to gain greater insight into your market. Then together GRIN can help create a digital solution that combines the correct functionality that performs well, whilst hoping to demonstrate the power good design can have immediately, and in the future, on your business. As a result, communicating clearly and quickly with all audiences is vital. To ensure we miss nothing, we follow a four-step approach to encompass everything we need and leave nothing to chance. The four steps are: Planning, Structure, Design and Deployment.
GRIN will initially dig deep to uncover how to make your website work hard for you by researching and understanding what the purpose of the site is and who your site is aimed at.
Once the purpose is formalised, we then begin to devise how the website will be arranged. Beginning with rudimentary wireframes, together we will layout your website to meet all required needs. Through a combination of clear content and understanding priority order, your website will begin to take shape.
This is when your website really starts to come to life! By first focussing on the content, it has laid the foundation for GRIN to now deliver fresh, innovative design to showcase your content and speak directly to your target audience. Imagery, type and colour will all now help to retain your existing client base, as well as start to attract new users, whilst representing your brand values effortlessly and achieving key business objectives with users at heart.
The final stage. By this point we’re all getting ready to celebrate the launch of your brand new website, everything is signed off and built. It’s just a matter of publicising it and getting it live.
Today marks the soft launch of our new office with some 40 staff before we celebrate the official launch next week Tuesday with all staff joining the new space.
The wall branding is ‘FANTASTIC’ and attracts a lot of attention. Our managing partner, Symon, was in the office yesterday and despite his crazy busy schedule he took the time to look at all the work and said how great it looks and that he really appreciates the effort and work that has gone into it. I’d like to thank you for the great work all round. From the beginning, and faced with a challenging deadline, everyone at Grin was brilliant. Forthcoming with great ideas, highly accommodating and super flexible as we worked through multiple changes and numerous iterations.
The attached pictures of the different walls give you an impression, but I don’t think they actually do the artwork enough justice. It would be great for you to see them live and we’d be very happy to give you a tour whenever you are down in London next. With the arrival of a new head of business development this week, who also assumes responsibility for marketing, we will be working on the evolution of marketing so hopefully we can engage GRIN again in future projects.
Head of Business Development
We have been working with GRIN on a major branding and design project. They have worked incredibly closely with us to deliver designs, content and strategies that have exceed the expectations of our briefs and produced fantastic results. Their relationship management has been a real asset in driving our project forwards.
Business Engagement Partner, University of Birmingham
Birmingham Digital Futures
Grin designed the marketing campaign for our WOMEN POWER PROTEST exhibition and it was great working with Kim and the rest of the team – they totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and GRIN managed to achieve this perfectly with their design work. The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that GRIN did on this!
Marketing and Audience Development Team Leader
Birmingham Museum & Art Gallery
CEO / Director or Services