Utilising multiple motion and video techniques – often together – we create explainer/promotional videos, social ads, title sequences, animated branding, shorts and beyond, producing work that not only answers the brief but resonates with your audience in ways that surpass the static medium. We have a multi step approach to all of our video projects, which allows us to deliver an effective and exciting motion product for you. Our tested process means we can interrogate the brief, determine key audiences and decide which styles should be used to produce a bespoke and tailored output.

Kick-off meeting

To ensure both GRIN and you as the client are on the same page, we’d begin with a kick-off meeting. Here we discuss ideas around key messages, style, tone of voice, pace and runtime.

Research & Moodboard Creation

Discussions around suggested art styles and animation techniques take place alongside moodboard creation. It’s through these discussions where a suggested art path would be chosen to be carried forward into the storyboard and preliminary asset creation for motion. We will share with you an initial moodboard before progressing with any video work.

Storyboard & Scripting

GRIN would then begin dissecting the brief and mind-mapping initial ideas, before storyboarding and crafting a script. From this point, we might develop a small sample of hand-drawn illustrations based on a style that we feel would tell your story and capture your audience, ensuring that their message was clear.

Creation of Video

The illustrator and motion designer would then collaborate to create the animation! During the early stages of development, GRIN would provide you with a sample section of the video, this being a partial section of the unfinished edit, for your approval. Before quickly culminating in the final, beautiful, finished product.

If this is something you’re interested in, then get in touch for more information

    The wall branding is ‘FANTASTIC’ and attracts a lot of attention. I’d like to thank you for the great work all round. From the beginning, and faced with a challenging deadline, everyone at Grin was brilliant. Forthcoming with great ideas, highly accommodating and super flexible as we worked through multiple changes and numerous iterations.

    Gunnar Steven

    Marketing Consultant


    The website is looking beautiful – so good to see the brand identity, tone of voice and imagery all working so well. More and more young people are now becoming engaged and involved. Thank you thank you thank you!

    Beth Crackles

    Head of Business Development

    Sheffield Futures

    We have been working with GRIN on a major branding and design project. They have worked incredibly closely with us to deliver designs, content and strategies that have exceed the expectations of our briefs and produced fantastic results. Their relationship management has been a real asset in driving our project forwards.

    Jack Tasker

    Business Engagement Partner, University of Birmingham

    Birmingham Digital Futures

    Grin designed the marketing campaign for our WOMEN POWER PROTEST exhibition and it was great working with Kim and the rest of the team – they totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and GRIN managed to achieve this perfectly with their design work.  The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that GRIN did on this!


    Marketing and Audience Development Team Leader

    Birmingham Museum & Art Gallery

    We are a medium size charity in the heart of Birmingham and turned to GRIN in 2010 to support us in creating an image and website to help our work with disabled children and adults. The partnership has grown from strength to strength. GRIN’s creativity and excellent work has helped move us from strength to strength. We highly recommend the whole team and it remains our pleasure to work with such a committed bunch of people. Thank you GRIN.

    Mel Brown

    CEO / Director or Services


    Working with GRIN has been a real pleasure. The kick off meeting we had at GRIN’s office really set the tone for the whole project. Our organisation was given the space to discuss what we wanted and practical concerns around the rebrand and the website were handled head-on by GRIN whilst also being married with creative suggestions to find what worked for us. Throughout the project the ease of communication with the team has really helped the process to flow. They have really thought about what will work for us and, in my opinion, have found the perfect balance between doing what we have asked and finding a design-led solution that shows us what will work well when we may not have considered it at the outset.

    Claire Fudge

    Arts Connect