Utilising multiple motion and video techniques – often together – we create explainer/promotional videos, social ads, title sequences, animated branding, shorts and beyond, producing work that not only answers the brief but resonates with your audience in ways that surpass the static medium. We have a multi step approach to all of our video projects, which allows us to deliver an effective and exciting motion product for you. Our tested process means we can interrogate the brief, determine key audiences and decide which styles should be used to produce a bespoke and tailored output.
To ensure both GRIN and you as the client are on the same page, we’d begin with a kick-off meeting. Here we discuss ideas around key messages, style, tone of voice, pace and runtime.
Research & Moodboard Creation
Discussions around suggested art styles and animation techniques take place alongside moodboard creation. It’s through these discussions where a suggested art path would be chosen to be carried forward into the storyboard and preliminary asset creation for motion. We will share with you an initial moodboard before progressing with any video work.
Storyboard & Scripting
GRIN would then begin dissecting the brief and mind-mapping initial ideas, before storyboarding and crafting a script. From this point, we might develop a small sample of hand-drawn illustrations based on a style that we feel would tell your story and capture your audience, ensuring that their message was clear.
Creation of Video
The illustrator and motion designer would then collaborate to create the animation! During the early stages of development, GRIN would provide you with a sample section of the video, this being a partial section of the unfinished edit, for your approval. Before quickly culminating in the final, beautiful, finished product.
The wall branding is ‘FANTASTIC’ and attracts a lot of attention. I’d like to thank you for the great work all round. From the beginning, and faced with a challenging deadline, everyone at Grin was brilliant. Forthcoming with great ideas, highly accommodating and super flexible as we worked through multiple changes and numerous iterations.
Head of Business Development
We have been working with GRIN on a major branding and design project. They have worked incredibly closely with us to deliver designs, content and strategies that have exceed the expectations of our briefs and produced fantastic results. Their relationship management has been a real asset in driving our project forwards.
Business Engagement Partner, University of Birmingham
Birmingham Digital Futures
Grin designed the marketing campaign for our WOMEN POWER PROTEST exhibition and it was great working with Kim and the rest of the team – they totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and GRIN managed to achieve this perfectly with their design work. The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that GRIN did on this!
Marketing and Audience Development Team Leader
Birmingham Museum & Art Gallery
CEO / Director or Services