What did grin do?

  • Brand identity
  • Event graphics
  • Promotional video

The client

A ground-breaking and vital exhibition arrived at Birmingham Museum & Art Gallery, marking the 50th anniversary of the partial decriminalisation of male homosexual acts in England and Wales.

This major exhibition revealed new research into LGBT history and visual culture, featuring over 80 modern and contemporary artworks by internationally renowned artists who explore themes of gender, sexuality and identity in art.

Our response

Among the many artists exhibiting was Tracey Emin, who is well known for her work with neon lights, created from antique glass in her own handwriting, containing expressive messages of self-assurance.

One of her neon pieces When I Think About Sex I Think About Men, Women, Dogs, Lions, Group Sex, (and I Love You All)” (2005) was featured in the exhibition. It was this technique that inspired the conceptual brand identity for Coming Out’s identity and became the overriding theme of the exhibition’s identity.

Grin totally understood our exhibition and our ideas from the get-go. We wanted a campaign that really shouted out unapologetically about feminism and women’s rights, and Grin managed to achieve this perfectly with their design work. The marketing campaign was incredibly striking and looked amazing in print, on social media, and in outdoor adverts across Birmingham city centre! We really created a buzz with the WOMEN POWER PROTEST marketing campaign and are so happy with the work that Grin did on this! 

Amanda, Marketing and Audience Development Team Leader