Branding

Commonwealth Games

What did grin do?

  • Editorial design

The client

We are proud to have designed the Birmingham 2022 Festival Brochure for the Commonwealth Games. The Birmingham 2022 Festival is the biggest celebration of creativity ever in the region and one of the largest ever Commonwealth Games cultural programmes.

Our response

We designed a lavish and highly customised, perfect-bound brochure full of beautiful printing techniques including transparent paper, die-cut pages and special printing techniques for the Commonwealth Festival. It acted as a directory and reference guide to the six month long celebration that revolves around the Commonwealth Games.

Through a combination of die-cut pages that nod to the brand’s shapes and angles and featuring section headings printed onto coloured tracing paper that divide up the brochure across genres of events, the brochure reflected the celebratory nature of the Festival that helped connect audiences across the region and beyond.