What did grin do?

  • Brand identity
  • Brand guidelines
  • Website design
  • Website build

The client

FNA is a deep technology firm specialising in advanced network analytics and simulations.

A redesign was needed in order to drive interest and communicate complex data quickly and clearly.

Our response

We completely redesigned and rebuilt the FNA website to not only improve the brand identity but also improve the user journey for decision makers and business analysts looking to understand the interconnected nature of financial institutions.

Visually the site became a brighter, clearer and easy-to-understand source of information with animated backgrounds graphically interpreting the complex nature of the FNA offering, as well as providing a suite of icons to make the information easy to digest. However, the site was only one aspect of the wider brand redesign that incorporated a development of a new and invigorated colour palette alongside added sophisticated, minimalist elements to enhance audience engagement.

Visit the website