Motion

Soho Project

What did grin do?

  • Conference video

The client

Soho Project work with European Women in Technology, a conference/event where 5000+ global leaders, disrupters and decision makers assemble to celebrate the power of resilience by shining a spotlight on the people, businesses and technology driving progression in a changing world.

The conference itself consists of live keynotes, presentations, interactive workshops, as well as a networking hub and career advice clinic – all based around empowering women in the field of tech.

The Soho Project selected Grin to design and produce the intro video for the European Women in Tech 2022 event. In line with pre existing brand assets, the video needed to be fast-paced and exciting, reflecting the power of optimism of ‘women in tech’.

Our response

We produced a video full of kinetic type, bright colours and engaging visual elements that grabs the viewers attention from the beginning.

We employed the use of a glitch effect on all the typography, utilising the trope to maximise impact and engage with the audience as quickly as possible. Dramatic transitions, lively and sparkling music and a snappy pace all combine to deliver a video that was reflected the theme of the event, “The Year of Resilience”.

The result is powerful introduction to an event that seeks to inspire, elevate and connect women throughout the tech sector.